MBTA
The Challenge: Update the MBTA brand, knowing that everyone hates us right now. Honestly a fun challenge.
We chose to talk about how good the upgrades are going to be, not about how long they’re going to slow the entire city of Boston down.
I worked on a lot of little pieces for this campaign, but notably the client picked out one “Late Night Bus” execution I worked on and let us blow it out into a whole other thing, so that was cool.
Late Night Bus Extension
